Consideration is the second stage of the marketing funnel where a marketer tries to increase the interest of a potential customer and moves it closer to the purchase stage. Though there are some similar strategies in the awareness and consideration stages yet there is...
A marketing funnel is simply a framework in which we define how a customer is introduced to the brand and how they will become a loyal paying customer. The marketing funnel shows step by step process of how a customer is introduced to a certain product or a service...
The differences are endless between the B2B market and the B2C market. As a digital marketing agency, it is important to ask: Is Digital Marketing A B2B Business Or A B2C Business? The realm of digital marketing is not small. In fact, it is expanding and growing as...
Here we share some prime behavioral marketing examples. HYM Global has done extensive research on the correlation between Marketing and Behavioral Science. The question is, is marketing science? Marketing And Behavioral Science It is no secret that Marketers rely on...
