SEO Search Engine Optimization
The key to success for any business
Search Engine Optimization is a unique way of ranking a website higher in Google Search Engine. It brings more traffic to your website as it builds a high level of trust between users, their websites and Google.
81% of consumers use Search Engines to find related products and services
According to GlobalWebIndex, 81% of consumers use search engines to find a product or service. It has become the need of the hour to use Search Engine Optimization strategy on regular basis. The Manifest survey depicts that only 30 % of businesses use this strategy properly. Hence, these businesses have gained high ranking and CTR. All these factors increase ROI and take the graph in a positive direction.
SEO increases websites visibility organically rather than paid ads in SERPs. to explain further, SISTRIX reports that the top results have a click-through rate (CTR) of 28.5% which generates a long term impact on your business in a good way.
Terakeet reports that high-ranking websites increase a blog’s business value by 429%. This decreases the customer’s acquisition costs by 87.41% and bring in $12.20 of revenue per $1 spent on marketing.
It is mandatory for a website to be ranked higher on google either through Profile Linking or by registering your website on Google Search Console manually.
On page SEO is the process of optimizing your website content, URLS and other links to rank higher in Google and other search engines. It involves optimizing your website’s loading speed, responsiveness, bounce rate, internal linking, click through rate, meta tags and descriptions, and readability for Google crawler.
On-Page search engine optimization plays an important role for your website to rank higher related to a particular keyword. Hence, it given a competitive edge on your competitors.
Unlike the old ages when you build a platform and everyone will visit it, a website needs a proper work to get your potential audience on your website. It involve brining traffic from all of your social media account and other search engines.
Off-page SEO is opposite of On-page SEO where you mostly be working on your website and building links from your web. In Off-Page SEO you will mostly be working on other social platforms to increase your website’s ranking.
Technical SEO involves factors like website loading speed, website security and website responsiveness. It also includes many aspects of PHP and HTML coding as well so, the viewer can feel the same experience on both Desktop as well as Mobile.
The importance of technical SEO cannot be ignored in order avoid ranking your website among all the spams Google has declared. Google Search engine loves secure website and promotes those who have a HTTPS link, SSL certificates and an up to date XML Site Map.
Key Features of SEO
The two main features of SEO that play a vital role in ranking a website higher in Google Search Engine are On-Page SEO and Off-Page SEO.
On-page SEO determines all the techniques being implemented on a website to rank it higher, Off-page optimization involves the linking of your website with the best available social media platforms in order to rank better.
It is the most interactive part of SEO. All the elements of on-page SEO are in our control. Now it all depends on how wisely you choose your content structure. HYM Global has an advanced research team that focuses on it.
Continuously thriving efforts on keyword optimization are our competitive edge. HYM Global believes that on-page SEO is the backbone of digital marketing. We take lead in the digital marketing industry by strictly following the high standards of SEO optimization.
HYM Global focuses on the quantity and the quality of your web content. High-quality websites are always appreciated. They get more references (backlinks) and more shares on social media platforms.
We give equal importance to on-page SEO and off-page SEO. On-page SEO deals with relevancy while off-page deals with the authority of your website. Building backlinks is not an easy task. It requires tremendous effort and research. Optimizing content structure (on-page SEO) helps in building back-links (off-page SEO).
The fruits of our efforts in optimizing off-page SEO appear as high trust, better ranking and increased authority. We design our strategies to run successful campaigns for earning links.
In most ads on google, you see companies offering On-page SEO and Off-Page SEO. Companies offer different tools and techniques to do so. They talk about building backlinks and Profile linking. Very few talks about Technical SEO Optimization because it requires continuous efforts.
HYM Global is a team of dedicated members. We never take our eyes off technical SEO. Our experts continuously try to find and fix Crawl errors. We ensure the mobile-friendliness of your website. If your website is not SSL certified i.e., it does not contains HTTPS:
Then it becomes our priority to get an SSL certificate. The poor loading speed of websites causes a bad impact on spiders and crawlers. Our team considers it as the first checklist point to be marked. At HYM Global we also inspect URL Features to be leveraged in Google Search Console.