Technical SEO
SEO without its technical side cannot stand alone. It is like the engine of a car. Just as you cannot drive a car without its engine whether it has a beautiful interior or exterior. Likewise, without Technical SEO, you cannot index your website on any search engines.
The Third Side of SEO Pyramid
Technical SEO is the third part of the SEO pyramid. It has to deal with all the technical aspects to meet the needs of different crawlers, spiders and bots. Its primary purpose is to develop a website that is easily understood by google bots. These processes are designed to increase the ranking of websites in the SERPs. Its key algorithms are designed to address indexing, crawling, rendering and website architecture
To improve the technical setup of your site, you need to consider:
- Java script
- XML Sitemaps
- Site structure
- URL structure
- Scheduled data
- Thin content
- Repeat content
- Hreflang
- Canonical tags
- 404 pages
- 301 redirect
Sitemap and Location Structure
First, many crawling problems and indexes occur as a result of poorly designed site structures.
Second, your site design influences everything else you do to improve your site … from URLs to your site map to using robots.txt to block search engines from certain pages.
Use XML Sitemap
In this age of mobile-first indexing and AMP identification, does Google still need an XML site map to find URLs for your site? Google has recently stated that XML site maps are the “second most important source” for finding URLs.
Duplicate content
Duplicate content can technically crawl on any site… especially if your CMS has created multiple versions of the same page at different URLs. It is the same story with less content: it is not a problem for most websites. But it can also damage your overall site rating. It is therefore worth discovering and repairing.
Page Speed
Optimizing your page speed is one of the important aspects of SEO strategy. But improving the loading speed of your site can do a lot for your organic traffic. Tackling website speed is a technical issue and it requires making changes to your website and infrastructure to get good results.
Check your site for dead links
Broken internal links can make it difficult for Google Bots to find and index pages on your site. Fixing broken links is good because it keeps users on your site where they might go elsewhere in the face of the 404-error page. You can always redirect users to another relevant page so they don’t leave your site immediately.
Check for Mobile Usage Problems
Google prioritizes websites based on their mobile functionality, so having an easy-to-use version of your website is a must if you want to rank high in search results. Whether you have a simple portfolio, a large e-commerce site, and anything in between, you need to use mobile SEO if you want to attract organic traffic.
FAQ
Your curiosity about Technical SEO satisfies here.
We have tried to answer as many questions as possible that comes into your mind.
If you still have more thirst, then lets us know. We are eager to answer that.
What is Technical SEO?
Technical SEO deals with the backend procedures like sitemaps, schema, page speed and site navigation. It is done for search engines spiders and crawlers so that they can easily access your website.
What is a technical SEO Audit?
Different tools and an eagle’s eye are required for the audit. Checking for 404 errors, redirects, duplicate contents, crawling errors, etc. It is an ongoing process.
Is technical SEO dead?
Most people don’t bother about its technical aspects and forgot its importance. Only a fool states that technical SEO is dead because without it spiders and crawlers will find it very difficult to crawl on your website is equally as important as other aspects of SEO.
What are the Benefits of Technical SEO For Businesses?
The most important benefit of technical SEO is to draw more organic traffic through search engines. It also draws clear sitemaps for crawlers. It makes site structure and site navigation easy and understandable.
What are Backlinks?
Links from other sites come back to yours – they provide a confident vote for your site. They tell the search bots that External Website A believes your page is high quality and worth crawling. There are many ways to get quality backlinks to your site, such as access to relevant publications, the search for blogs, the search for referrals, and providing useful information that other sites want to link to.
What are XML and HTML site maps?
An XML sitemap helps crawlers navigate easily on the website. An HTML site map is drawn for users to navigate easily on the website. Both these site maps act as road maps for crawlers and users.
Let's Work Together!
Let’s Work Together
We would be honored to work with you and develop a long-term business relationship with your brand.
There is nothing we cannot achieve, and with the mutual correspondence, we will discover new horizons.
